Give your customer the money to pay for their roof.

Nearly every commercial, rental, and short-term-rental owner you bid has tax money trapped in their building. A cost segregation study frees it up: a large year-one tax saving that, on a typical commercial building, runs well past the cost of the roof. That freed cash is what pays for the roof. Show the owner that number and the conversation stops being about price. You become the roofer who found them money.

The Study Pays for the Roof

The roof is never the deduction. A cost segregation study on the building is, and it frees up a year-one tax saving that, on most income property, runs past what the roof costs. That freed cash is what pays for the roof. Here is how it looks across the three kinds of property you bid.

STR and LTR cash-freed figures come from actual cost segregation runs. Study fees run from a value study (from $495) to a fully engineered study (up to about $12,000 on large commercial); residential prices are firm, commercial figures firm up as we finalize the schedule. "Owner ends year one" is shown at the top of the fee range, the value study leaves more. Roof costs are examples. LTR owners generally need real-estate-professional status or passive income to use the savings the same year; STR and commercial owners who materially participate can use it now.

How the freed number is built: a study reclassifies part of the building into fast depreciation, and 100% bonus depreciation deducts it in year one.

Show the Owner Their Number in 30 Seconds

Enter the property and get a preliminary year-one estimate on the spot. This is the number that turns a price conversation into a yes.

How the Program Works

You stay in your lane, which is roofing. The free training gives you the plain-English pitch, and the toolkit gives you the owner one-pager, the estimate request, and the leave-behind FAQ.

The Deal, Start to Finish

Here is how a job plays out, and when the money changes hands. You get paid for the roof the same as always. The difference is the owner ends the year ahead.

1. 1
   Day one

   You close the client

   You show the owner their number and close the roof plus a cost segregation study on the building.
2. 2
   Week 1

   We set up the study

   Basis and the licensed engineers open the study and pull the building's data. You do nothing here.

   Owner pays the study fee — $3,000 to $15,000
3. 3
   Weeks 1–4

   You start the work

   You install the roof and invoice the job, the same as any other.

   Owner pays you for the roof — $60,000
4. 4
   Weeks 3–5

   The study is delivered

   Engineers hand the finished, IRS-aligned study to the owner's CPA, under the Basis name.
5. 5
   At tax filing

   Their CPA files it

   The study goes on the return. The owner's tax bill drops for the year.

   IRS gives the owner back — ≈$140,000
6. ✓
   End of year

   The roof paid for itself

   The ≈$140,000 in savings covered the $60,000 roof and the study, and the owner comes out about $65,000 ahead.

Following the commercial example from the table above. Timing is illustrative; turnaround is typically 3–5 weeks, and the savings are realized when the owner files. STR and LTR deals run the same way at the smaller numbers shown in the table.

Why the Freed-Up Cash Is Biggest Now 2026 UPDATE

A building's deductions normally dribble out over thirty-nine years, so thin the owner never feels them. Cost segregation and current bonus rules pull the fast components forward into Year 1, when the cash is worth the most. That is what frees the cash the same year the roof goes on.

Where the Money Is Hiding

A study carves the building out of the slow 39-year bucket and into faster ones. The roof project is the moment to look.

A study typically pulls 20–30% of the building into the fast lanes. Settled law since 1997, not a loophole.

Bids You Close

Illustrative of the shift roofers report when they lead with the owner's tax benefit instead of a flat number. Replace with your real numbers once we have them.

Which of Your Customers Qualify

• Commercial & industrial — retail, office, warehouse, restaurants, medical.
• Rental & multifamily — apartments, leased buildings held for income.
• Short-term rentals — Airbnb and VRBO properties in vacation markets.
• A primary residence — not depreciable, so it does not qualify.

This is a program for commercial roofers and roofers who work rental and vacation markets, not residential retail.

The Lowest Price, Full Protection

Because of how Basis is built, we carry the lowest pricing in cost segregation. So you bring the owner an option at any budget and never lose the job over the fee. You set the price; we meet the owner wherever they want to be.

The guarantees on the engineered study.

Roofer FAQ

Is the roof itself the tax deduction?

No. The deduction comes from a cost segregation study on the whole building, not the roof. The study frees up a year-one tax saving that, on a typical building, runs well past the cost of the roof. That freed cash is what covers it.

Do I need to understand the tax side?

No. You spot the roof and make the introduction. Licensed engineers produce the study and work with the owner's accountant. The free training gives you the plain-English pitch. You never have to answer a tax question.

What does it cost me or my customer?

Nothing to join the program or run the preliminary number. The owner pays for a study only if the estimated benefit clears the bar, and they see that number first. Basis prices below the rest of the market, with options from a value study to a fully engineered one, so you can meet any owner at their budget.

What is in it for me?

You stop competing on price and you close more bids. You show up with something no other roofer brings. Ask us about partner referral terms when you complete the training.

Is this legitimate?

Yes. Component depreciation has been sanctioned since the Service's loss in Hospital Corporation of America v. Commissioner in 1997, and the IRS publishes an Audit Techniques Guide describing precisely how it is performed.

Get the Free Roofer Training

Enter your details and we will e-mail you the training and the done-for-you pitch toolkit: the owner one-pager, the estimate request, and the leave-behind FAQ. It is free. Most roofers finish it in an afternoon and use it on their next bid.

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